Unprofessional email addresses can cost you sales
What does my email account can say about me?
If you are in business you do not want to be using a Hotmail account with an email address like firstname.lastname@example.org or a Gmail email account with an email address like email@example.com.
Potential clients want to believe that there money is going to be spent with a professional company and often perceive business without a professional email address such as hello@my company.com as not being established or big enough to cater for their requirements.
But my email account is easy for me to use!
If you are in business your first consideration should be, “what can I do to make my clients trust me”. since you are in the making money game you do not want to needlessly lose potential sales because what you currently have is easy for you.
If you are they type of person who is looking for every opportunity to increase your conversion rate, then a professional email address is a simple and straight forward improvement that will have a very positive impact on your company’s profile.
If I delete my email account my contacts cannot email me!
If you have lots of people who already know your email address you do not need to worry in fact this is a great opportunity to get back in touch with all of them.
Simply set up your professional email address in your new account and then add a forwarder onto your current email address in your old email account, this will push every email from your old email address to your new email address.
Now the good part, contact everyone that knows your old email address and ask them to upgrade their contact details to reflect your new email address. This is a great opportunity to inform them of a promotion or new product line / service that you currently have.
Let us know if you have any thoughts on email accounts